Marketing Limited Capital Resources Term Paper Example | Topics and Well Written Essays - 2500 words

Marketing Limited Capital Resources - Term Paper Example This is about marketing the company products through an efficient distribution channel. Indeed, the associated retailers, whole sellers, distributors, direct selling agents and business partners would personally influence their customers separately so that sales objectives could be accomplished. In simple words, the company’s marketers have to endorse this R&D through effective Push marketing of these tea brands. Promotional techniques such as free sachets, boxes of teabags, free cups of tea at densely populated public places taste, gift hampers etc. should be used to enhance brand awareness and recognition. Sales incentives such as discounts on bulk buying, periodic purchase schemes, commission on additional sales etc. should also be disbursed among distribution channel members so that they would use Push Marketing strategy to attain desired outcomes and accomplish sales targets. Customers will welcome innovated and differentiated tea products in top quality packaging with excellent taste. Once, they become satisfied with the trial or introductory packs, they will start switching from existing tea products to Newfoundland’s Bentley brand. In addition, the satisfying and happy customers will also increase awareness in their social networks, which will, of course, be called ‘marketing for free’. Indeed, the research has shown that peers may influence the buying behavior.   Ã‚   The launch of new tea flavors and seasonal blends may attract new segments, especially, customers from elite, upper – middle and lower – middle households with relatively high purchasing power. Also, consumers from these classes usually do not compromise over taste and quality, convenience, comfort etc. as well as they endorse the new ideas and innovations. The long-run benefits of this strategy in terms of value and relationship building will be higher because this will certainly help increase market share and future expansion.

Business law Assignment Example | Topics and Well Written Essays - 2000 words - 1

Business law - Assignment Example The two cases include breaches of contracts by the High Street phone shop and Nokia Phone Company. In the hotel case, the rule of liability applies where a management distances itself from responsibilities. In the phone case, customers and the dealers breach the contract. The customers have made a deal with the company and it denies. This piece of work comprehensively discusses the two cases with reference to business law. Relevant issues For any case to be filed in a court there must be relevant issues. The issues form basis for the court proceedings. In this scenario, a customer of a hotel has filed a complaint for her stolen valuables. The court must use relevant laws that are applicable to business. The customer is right to claim her properties. Though the management put a notice distancing itself from any responsibilities, the court must reconsider this provision. The goods disappeared in the hotel premises and the customer has the right to claim them or file a suit against the hotel. Freda had an important issue to attend to that gullies hotel must consider. The rule of good ethics can apply in this situation because any organization must be responsible for whatever happens in its premise (Young 2009, p.1). For sure, the customer’ valuables may have fallen into the hands of room service. The hotel is therefore compelled to explain the behaviours of its staff and it makes them responsible for the customer’s loss. Rules of law applicable to the facts of the problem The rule of legal liability applies to this case. It is defined as â€Å"obligations under law arising from the civil actions (torts) or under contract† (Antoine 2008, p.440). The courts make decisions even if the parties have decided to settle the case out of the court trough mutual agreement. Liability insurance covers torts originated liabilities and not contractual obligations. The law of that applies in this case is â€Å"duty to guest† (Scwenzer, Hachem & Kee 201 2, p.128). A common law binds innkeepers to bear responsibility if a guest looses a property while at the premise. The requirements are often contained in the innkeeper’s statute (Antoine 2008, p.510). This statute lies where the management and its staff can easily access it. It is a law that makes the hotel avoids paying liabilities to customers. However, the law can be reviewed when the court applies it to Freda’s case. For any lost property, there must be a claim. If the court decides against her, then it must also consider the future behaviour of the hotel. The management might make it a habit of not absconding responsibility to ethically wrong practices in its premise. The claimant is right to claim her belongings and the hotel must pay them. In summary, the law of guest property applies in the hotel industry but is subject to consideration if the situation implies that the management is irresponsible. The customer has suffered a loss in the hotel while attending to another important duty. In this case, a business meeting that needed her presence. May be in the process of attending the meeting, she forgot all her belonging or it would be improper to carry them to the place. The hotel is therefore responsible for the stolen property and must make payments. It is advisable for Freda to file the case in court. The hotel industry is same as hospitality industry. It should show some hospitality to customers. If Freda is does not receive compensation then it will bring a bad reputation to the whole industry. Customers closely